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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Business Plan - Establishment of a Cleaning Services Company
Vondryska, Luboš ; Jurová, Marie (referee) ; Pavláková Dočekalová, Marie (advisor)
The bachelor thesis is dealing with creation of a business interest of founding a cleaning company. In the first part of the thesis, the theoretical Framework of founding a business subject is described. The second part is practical. This part describes founding of the new company. The practical part describes the analysis of micro, macro and SWOT analysis . The third part is devoted to the financial plan, which describes in detail the expenses and revenues of new a firm.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Bavlnka, Jan ; Nádeníček, Petr (referee) ; Bartoš, Vojtěch (advisor)
Bachelor's thesis is focused on the evaluation of the financial position of the company MIDUR, s.r.o. during the three years between 2005 and 2007. The results are taken from the company's financial statements for the period under consideration. The first part of the thesis is based on clear theory, which is important to the overall understanding of the financial position. Then secondly we introduce information about the firm and its Neighbourhood in the form of basic factual information, and provide a SWOT analysis, a Porter's model and a 4P marketing mix analysis.In the third part of the thesis we provide information on the current implemented financial analysis position of the company and then most importantly in the final part there are proposals to help improve the financial position of the company on the basis of the information provided.
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Business Development
Mlčoch, Zdeněk ; Rybka, Jindřich (referee) ; Bartoš, Vojtěch (advisor)
The present dissertation is the design of a company's business plan, with a view to the construction of an automobile paint shop, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.
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Evaluation of Business Performance by means of Financial Analysis Tools
Tihelková, Kamila ; Andrlík,, Břetislav (referee) ; Ptáček, Roman (advisor)
This bachelor thesis is about the evaluation of the efficiency of the Mlékárna Kunín, a.s. company for the period of 2015-2019 using financial analysis tools. The first part describes the various methods and selected indicators related to financial analysis. The second part contains information about the company and the practical application method and indicators described in the theoretical part. Based on the results of the financial analysis, the last third part proposes solutions that should lead to the improvement of the company's financial situation.
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Business Plan - A Company Providing Catering Services
Stržinek, Daniel ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis is focused on the business plan, which deals with catering services. The thesis is composed of two parts – theoretical and practical. The theoretical part focuses on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. The practical part comprises of knowledge gained from specialised literature and experience in this field. The conclusion involves a comprehensive choice of one most suitable option which is completed from a wide range of possibilities in separate chapters.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Gelnar, Jiří ; Mikulka, Jan (referee) ; Bartoš, Vojtěch (advisor)
Bachelor's thesis is focused on the evaluation of the financial position of the company Baťa, a.s. during the four years between 2005 and 2008. The results are taken from the company's financial statements for the period under consideration. The first part of the thesis is based on clear theory, which is important to the overall understanding of the financial position. Then secondly we introduce information about the firm and its neighbourhood in the form of basic factual information, and provide a SWOT analysis, a Porter's model and a 4P marketing mix analysis. In the third part of the thesis we provide information on the current implemented financial analysis position of the company and then most importantly in the final part there are proposals to help improve the financial position of the company on the basis of the information provided.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Rytířová, Monika ; Karas, Michal (referee) ; Bartoš, Vojtěch (advisor)
The bachelor’s thesis deals with evaluation of the financial situation of H & M spol. s r.o. in the years 2015-2019. The thesis is divided into three key parts. The firtst part contains theoretical part, where is an explanation of basic concepts and selected indicators. The second part focuses on the practical part, which includes information about analyzed company and the financial analysis itself. The final part of the thesis is devoted to proposals to improve the financial situation of the company.
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